Welcome! From the year 2009, EEMA has been instrumental in organizing the coming together of industry stakeholders at its annual premier award ceremony, The EEMAX GLOBAL Awards to recognise excellence in the event and experiential marketing space.
Everyone has a hidden agenda, wait to know ours!
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The awards night is preceded by the EEMAX GLOBAL CONCLAVE. Both events will be held at the Sahara Star, Mumbai from 17-18 October 2016. The larger-than-life awards night will see the awarding of GOLD and SILVER awardees on stage.
|Best Signature Event||For events that are unique (not-repeated annually), an event that is a hallmark event or a landmark event.|
|Best Public Event (Ticketed + Non-Ticketed)||For events created for a large public audience. The event may have been ticketed or non-ticketed but must have attracted a minimum audience of 5000.|
|Best Product or Service Launch Event||For events created specifically for the launch of a product or a service with a view to creating effective communication with the relevant TG and building the brand image of the product or service|
|Best Televised Event||For events which are broadcast on television. Content, technology, TV production and impact are key parameters.|
|Best MICE Event||For events, conferences & conventions held at a destination, which may be as a result of an incentive or rewards program, and may involve travel of the guests, hospitality, entertainment, engagement and return of the guests. The event location can be anywhere in the world.|
|Best International Event||For events at an international location done by an event agency i.e. event done beyond existing national boundaries.|
|Best Internal Event||For events created and executed by an agency for the purposes of internal communication to the employees of the organisation or client.|
|Best Event for the government||For events created and executed for the government as the client. Among other reasons, such events may have been created and executed with the specific objective of promoting a country or state or city.|
|Best CSR Event or Activation Initiative||For the best event or activation campaign created and executed in the CSR space for any client.|
|Best Exhibition Space or Retail Display or Experience Centre||For space design and execution created for a specific purpose or brand or product at an exhibition of a retail display or an experience center for a similar purpose.|
|Best Roadshow Activation||For activations or campaigns conducted on the streets of rural or urban areas and involving the use of a vehicle to effectively communicate with the target audience.|
|Best Mall or In-store Activation||For activations or campaigns conducted in a mall or retail outlets that effectively utilized the space, successfully engaged the target audience and benefitted the client’s product or brand.|
|Best Consumer Activation (Overall)||For activations or campaigns that generate effective communication for a product or service by means of sampling or trial and / or builds a long term emotional connection between the brand and the customer.|
|Best School or Youth Activation||For activations, activities, programs, stage shows, or competitions conducted in the premises of schools, colleges or any other premises with the youth as a target audience. The activation should be connected well with the theme of the product / brand / retail outlet and should utilize the available space effectively to engage children or youth, thereby having increased the sales and / or build the image of the product / service / brand.|
|Best Product Launch Activation||For activation programs involving the announcement / inauguration / introduction of a new product / service and is effective in communicating with the relevant target group and building the image of the product / service or brand|
|Best Dealer Activation||For activations conducted for dealers that was engaging, informative and useful to build relationships with the dealers and promote the image of the clients brand. (This category is not for dealer incentive or MICE events)|
|Best Wedding||For creating the best wedding experience (theme, invitations, venues, decorations, logistics, entertainment, etc.) to suit the client’s needs|
|Best Social Event other than Weddings||For a private, non-corporate event organized to celebrate an occasion (not a wedding) that created a memorable experience for guests in the use of invites, theme, venue, decorations to the food, entertainment and performances|
|Best Destination Wedding||For creating the best destination wedding experience (theme, invitations, venues, decorations, logistics, entertainment, etc.) to suit the client’s needs at a destination outside the couple’s domain cities anywhere in the world.|
|Best Décor Design for a Wedding or Social Event||For designing and creating the best décor and design ambience for a private social event; the decor could be for a wedding or for any other occasion|
|Best Ceremony for Sports||For events - opening or closing ceremony - for a sports event only|
|Best Sports Team Activation||For activation programs created for a sports team in a league or otherwise. The activation program may include multiple experiential and digital elements.|
|Best Execution of a Sports Event||For sports events that have been executed end-to-end by one event management agency/consortium|
|Best New IP - Event or Activation||For new, recurring, unique or innovative IPs that are promising and were created and executed post 1st April 2014 for the first time. In addition, the event / activation IP must have been executed a minimum of 2 separate times. The event / activation must be an intellectual property which is wholly or partly owned by the agency. (Proof of ownership will need to be provided e.g. trademark certification / registration). The nature and purpose of the IP may be either business-to-consumer or business-to-business.|
|Best IP - Event or Activation||For recurring event/activation IPs that are popular, engaging, sustainable and must have been created and executed for the first time prior to 31st March 2013. The IP must be owned partially or wholly by the agency. (Proof of ownership will need to be provided e.g. trademark certification / registration). The nature and purpose of the IP may be either business-to-consumer or business-to-business.|
|Best Integrated Communication Program for an IP||For integrated communication and marketing programs created for IPs owned partially or wholly by the agency. The communication may include advertising, PR, activation, digital or any other medium.|
|Best use of Digital Marketing for an Event or Activation||For digital marketing campaigns (across the internet and mobile platforms) that created a buzz about an event or activation.|
|Best use of Technology for an Event or Activation||For events where technology was creatively applied to suit the requirement of the event and used in an effective, innovative and relevant manner.|
|Best Social Media Amplification or Mobile Application for an Event or Activation||For social media campaigns or mobile applications created for an event or activation campaign creatively applied to amplify the event or activation message to a larger audience|
|Best Event Management & Experiential Marketing Education Program||For the educational institution or program designed and conducted specifically for the event management and experiential marketing domain. The length of the course or programs offered should be for a minimum of 1 year to be considered for this award.|
Rogier Van Der Heide
D D PURKAYASTHA
For the past 8 years EEMAX has represented the pinnacle of achievement in the events and experiential marketing space. Each year, more than 500 agencies battle it out for the honours.
Last year, the EEMAX awards went Global. And with this came the opportunity to look at the awards afresh. EEMA’s leadership was of the view that a new GLOBAL HONOUR should have for itself a new look and feel, an aspirational value that would enthuse Indian and global agencies alike. An international jury was enlisted, the international case studies were chosen and a new trophy was designed to capture the spirit of globalization.
This new trophy was called the “E”.
Company Name – Event & Entertainment Management Association
Nature of A/c - Saving
Bank A/c No - 268010100159562
Bank Name - Axis Bank Ltd.
Branch - Greater Kailash - II, New Delhi - 110048
IFS Code - UTIB0000268
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Contact for any queries:
Ms. Priya Sharma Shaikh email@example.com | +919820135977
Mr. Sunil Mehra firstname.lastname@example.org | +919811366847
|Early bird offer for award entry (till 20 Sept 2016)||Closed||Closed|
|Award Entry Submissions 20 – 30 Sept 2016||Rs.7475||$150|
Please click the button below to start registering your entries. Kindly also note the following
Opp. Domestic Airport, Vile Parle East, Mumbai, Maharashtra 400099
Inaugural Session06:00 PM to 8:00PM
We start the Conclave with a celebrated speaker addressing you. Watch this space for more details.
Welcome dinner by Sahara Star8:00 PM to 11:30PM
Welcome dinner by the Sahara Star Hotel Live performance: Shafqat Amanat Ali.
EEMAX GLOBAL Conclave10:00 AM to 06:00 PM
The exciting agenda will be made public shortly. Watch this space for the details
EEMAX GLOBAL Awards 20166:00 PM to 09:00 PM
Celebration Evening9:00 PM to 11:00 PM
Cocktails, dinner and celebrations.