Welcome! From the year 2009, EEMA has been instrumental in organizing the coming together of industry stakeholders at its annual premier award ceremony, The EEMAX GLOBAL Awards to recognise excellence in the event and experiential marketing space.


Please review the award categories and go through the guidelines and awards process carefully. Do also view the CHEAT FILM to help you submit your entries.

So let’s see what’s in store for you!

Cheatsheet Video

EEMAX Trophy

Category Category Description
Best Signature Event For events that are unique (not-repeated annually), an event that is a hallmark event or a landmark event.
Best Public Event ( Ticketed + Non Ticketed) For events created for a large public audience. The event may have been ticketed or non-ticketed but must have attracted a minimum audience of 5,000.
Best Televised Event For events which are broadcast on television. Content, technology, TV production and impact are key parameters.
Best Product/Service Launch Event For events created specifically for the launch of a product or a service with a view to creating effective communication with the relevant TG and building the brand image of the product or service
Best MICE Event For events, conferences & conventions held at a destination which may be as a result of an incentive or rewards program, and may involve travel of the guests, hospitality, entertainment, engagement and return of the guests. The event location can be anywhere in the world.
Best International Event For events at an international location done by an event agency i.e event done beyond existing national boundaries
Best Internal Event or Activation For events or activation programs created and executed by an agency for the purposes of internal communication to the employees of the organisation or client.
Best Event for the Govt. For events created and executed for the government as the client. Among other reasons, such events may have been created and executed with the specific objective of promoting a country or state or city.
Best CSR Event or Activation Initiative For the best event or activation campaign created and executed in the CSR space for any client
Best Exhibition Space or Retail Display or Experience Centre For space design and execution created for a specific purpose or brand or product at an exhibition of a retail display or an experience center for a similar purpose
Category Category Description
Best Road Show Activation For activations or campaigns conducted on the streets of rural or urban areas and involving the use of a vehicle to effectively communicate with the target audience.
Best Mall or Instore Activation For activations or campaigns conducted in a mall or retail outlets that effectively utilized the space, successfully engaged the target audience and benefitted the client’s product or brand.
Best Consumer Activation Program For activations or campaigns that generate effective communication for a product or service by means of sampling or trial and / or builds a long term emotional connection between the brand and the customer.
Best School or Youth Activation For activations, activities, programs, stage shows, or competitions conducted in the premises of schools, colleges or any other premises with the youth as a target audience. The activation should be connected well with the theme of the product / brand / retail outlet and utilized the available space effectively to engage children or youth and thereby increase the sales and / or build the image of the product / service / brand.
Best Product Launch Activation Program For activation programs involving the announcement / inauguration / introduction of a new product / service and is effective in communicating with the relevant Target group and building the image of the product / service or brand
Best Dealer Activation For activations conducted for dealers that was engaging, informative and useful to build relationships with the dealers and promote the image of the clients brand. This category is not for dealer incentive or MICE events
Category Category Description
Best Wedding Award for creating the best wedding experience (theme, invitations, venues, decorations, logistics, entertainment, etc.) to suit the clients needs.
Best Destination Wedding Award for creating the best destination wedding experience (theme, invitations, venues, decorations, logistics, entertainment, etc.) to suit the clients needs.
Best Social Event (other than wedding) Award for a private event organized to celebrate an occasion (not wedding related) that created a memorable experience for guests i.e. Invites, Theme, Venue, Décor, F&B, Entertainment and Performances.
Best Décor Design for a Wedding or Social Event Award for an exceptional décor for an event, wedding or any other occasion.
Best Entertainment Design and Execution for a Wedding/Social Event Award for the best Entertainment design for the wedding or a Social Event
Category Category Description
Best Ceremony for Sports For events - opening or closing ceremony - for a sports event only
Best Sports Team Activation For activation programs created for a sports team in a league or otherwise. The activation program may include multiple elements of experiential and digital.
Best Execution of a Sports Event For sports events that have been executed end-to-end by one event management agency/consortium
Category Category Description
Best New IP - Event or Activation For new, recurring, unique or innovative IPs that are promising and were created and executed post 1st April 2014 for the first time. In addition, the event / activation IP must have been executed a minimum of 2 separate times. The event / activation must be an intellectual property which is wholly or partly owned by the agency. Proof of ownership must be provided (E.g. trademark certification / registration). The nature and purpose of the IP may be either business-to-consumer or business-to-business.
Best IP - Event or Activation For recurring event/activation IPs that are popular, engaging, sustainable and must have been created and executed for the first time prior to 31st March 2014. The IP must be owned partially or wholly by the agency. Proof of ownership must be provided (E.g. trademark certification / registration). The nature and purpose of the IP may be either business-to-consumer or business-to-business.
Best Integrated Communication Program for an IP For integrated communication and marketing programs created for IPs owned partially or wholly by the agency. The communication may include advertising, PR, activation, digital or any other medium.
Category Category Description
Best use of Digital Marketing for an Event or Activation For digital marketing campaigns (across internet and mobile platforms) that created a buzz about an event or activation.
Best use of Technology for an Event or Activation For events where technology was creatively applied to suit the requirement of the event and used in an effective, innovative and relevant manner.
Best Social Media Amplification or Mobile Application for an Event or Activation For Social Media campaigns or Mobile applications created for an event or activation campaign creatively applied to amplify the event
Category Category Description
Best Event Management & Experiential Marketing Education Program For the educational institution or program designed and conducted specifically for the event management and experiential marketing domain. The length of such course or program should be a minimum of 1 year to be considered for this award.

For the past 8 years EEMAX has represented the pinnacle of achievement in the events and experiential marketing space. Each year, more than 500 agencies battle it out for the honours.

Last year, the EEMAX awards went Global. And with this came the opportunity to look at the awards afresh. EEMA’s leadership was of the view that a new GLOBAL HONOUR should have for itself a new look and feel, an aspirational value that would enthuse Indian and global agencies alike. An international jury was enlisted, the international case studies were chosen and a new trophy was designed to capture the spirit of globalization. 

This new trophy was called the “E”.
  • GOLD, SILVER & BRONZE trophies will be awarded on stage during the awards night.
  • Noteworthy entries in each category will be awarded Certificates, which will be handed over to awardees post the completion of the awards night.
  • Additional copies of a trophy won by your team/you can be sourced from the EEMA office by writing to Sunil Mehra at sunil.mehra@eemaindia.com
  • All trophy copies can be ordered by paying a fee of INR 5000 + courier charges (which will be shared with you on a one-on-one basis depending on the location of delivery).
  • The delivery of additional trophies could take up to 4 weeks
    • Cheque/Demand Draft - You may courier your cheque/DD along with the registration form to the above given address.
    • NEFT/Bank Transfer Please find the necessary bank details below. Once done please send us your registration form with a copy of the bank advice to eemaaccounts@rashientertainment.com
    Company Name – Event & Entertainment Management Association
    Nature of A/c - Saving
    Bank A/c No - 268010100159562
    Bank Name - Axis Bank Ltd.
    Branch - Greater Kailash - II, New Delhi - 110048
    IFS Code - UTIB0000268


    Contact for any queries:

    Mr. Sunil Mehra sunil.mehra@eemaindia.com | +919811366847

    What is the fee for each entry?

    Category Member Client International
    Award entry Rs.6785 Closed Rs.10620 Closed $150 Closed
  • You will experience some of the finest Indian and global speakers
  • You will get to learn from some inspiring case studies from across the globe
  • You will connect with the Indian creative diaspora and have the opportunity to build future partnerships on incoming or outbound work
  • You will get to experience the Indian culture, art and design first hand
  • With over 93 awards across 31 categories there is a great chance for you to win acknowledgement of your work

  • Please click the button below to start registering your entries. Kindly also note the following
  • Register yourself on the given form for your log in and password. This is a one-time process.
  • You will receive a mail which will activate your log in.
  • Once you log in, you will reach your entries main page, you can click on the add new entry button to submit each entry.
  • Please note that you must fill all the 4 tabs for each entry to complete it.
  • You can submit as many entries as you want and the dashboard will show you the status.
  • Please remember to upload your storyboards and AV files on the supporting documents tab.
  • You can see the summary of your entries by going to Edit Entry Tab.


    Hotel Pullman, Aerocity, New Delhi 110037

    • The hotel booking with ‘Hotel Pullman’, Aerocity, New Delhi, has to be made directly by you. It is separate and at a very special rate for single / double occupancy per room night + taxes. The details are mentioned in the registration form.
    • You are requested to refer to the hotel booking form attached, fill it with complete details and email it directly to Mr. Prashotam from Hotel Pullman, on the 3 E-Mail Ids mentioned in the hotel booking form with a cc to sunil.mehra@eemaindia.com also.
    • Thereafter, Hotel Pullman will directly get in touch with you for your reservations and payment procedure and take it ahead.
    • Please click below to download hotel booking form
  • All bookings will be confirmed and guaranteed upon receipt of valid credit card details only.
  • In case of no receipt of guest credit card details and in an event of a no-show, the same by default will be charged to the credit card.
  • We request you to declare the nationality of the guest at the time of room reservation and produce a valid photographic identification at the time of arrival.
  • Cancellation Policy is 48 Hours prior to the arrival date in order to avoid one night retention on room and taxes.
  • Please fill the credit card authorization form as attached and send it along with the scan copy of the credit card (Front & Back side) for any third party payment.
  • More info about location

    Hotel Pullman

    Aerocity, Asset No 02, GMR Hospitality District, New Delhi 110037


    • mark.jpg
      Mark Inglis
    • VIJAY.jpg
      Vijay Shekhar Sharma
    • laura2.jpg
      Laura Mackenzie-Stuart
    • lydia.jpg
      Lydia Buthello
    • vikram.jpg
      Vikram Sakhuja
    • rishi.jpg
      Rishi Jaitly
    • dilip.jpg
      Dilip Cherian

    Contact Us

    Okhla Industrial Area, Phase-1,
    New Delhi- 110020

    +91 011 40546007
    +91 981 1366847
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