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Welcome! From the year 2009, EEMA has been instrumental in organizing the coming together of industry stakeholders at its annual premier award ceremony, The EEMAX GLOBAL Awards to recognise excellence in the event and experiential marketing space.

Awards

Please review the award categories and go through the guidelines and awards process carefully. Do also view the CHEAT FILM to help you submit your entries.

So let's see what's in store for you!

Cheatsheet Video

EEMAX Trophy

Category Category Description
Best Signature Event For events that are unique (not-repeated annually), an event that is a hallmark event or a landmark event.
Best Public Event ( Ticketed + Non Ticketed) For events created for a large public audience. The event may have been ticketed or non-ticketed but must have attracted a minimum audience of 5,000.
Best Televised Event For events which are broadcast on television. Content, technology, TV production and impact are key parameters.
Best Product/Service Launch Event For events created specifically for the launch of a product or a service with a view to creating effective communication with the relevant TG and building the brand image of the product or service
Best MICE Event For events, conferences & conventions held at a destination which may be as a result of an incentive or rewards program, and may involve travel of the guests, hospitality, entertainment, engagement and return of the guests. The event location can be anywhere in the world.
Best International Event For events at an international location done by an event agency i.e event done beyond existing national boundaries
Best Internal Event or Activation For events or activation programs created and executed by an agency for the purposes of internal communication to the employees of the organisation or client.
Best Event for the Govt. For events created and executed for the government as the client. Among other reasons, such events may have been created and executed with the specific objective of promoting a country or state or city.
Best CSR Event or Activation Initiative For the best event or activation campaign created and executed in the CSR space for any client
Best Exhibition Space or Retail Display or Experience Centre For space design and execution created for a specific purpose or brand or product at an exhibition of a retail display or an experience center for a similar purpose
Category Category Description
Best Road Show Activation For activations or campaigns conducted on the streets of rural or urban areas and involving the use of a vehicle to effectively communicate with the target audience.
Best Mall or Instore Activation For activations or campaigns conducted in a mall or retail outlets that effectively utilized the space, successfully engaged the target audience and benefitted the client's product or brand.
Best Consumer Activation Program For activations or campaigns that generate effective communication for a product or service by means of sampling or trial and / or builds a long term emotional connection between the brand and the customer.
Best School or Youth Activation For activations, activities, programs, stage shows, or competitions conducted in the premises of schools, colleges or any other premises with the youth as a target audience. The activation should be connected well with the theme of the product / brand / retail outlet and utilized the available space effectively to engage children or youth and thereby increase the sales and / or build the image of the product / service / brand.
Best Product Launch Activation Program For activation programs involving the announcement / inauguration / introduction of a new product / service and is effective in communicating with the relevant Target group and building the image of the product / service or brand
Best Dealer Activation For activations conducted for dealers that was engaging, informative and useful to build relationships with the dealers and promote the image of the clients brand. This category is not for dealer incentive or MICE events
Category Category Description
Best Wedding Award for creating the best wedding experience (theme, invitations, venues, decorations, logistics, entertainment, etc.) to suit the clients needs.
Best Social Event (other than wedding) Award for a private event organized to celebrate an occasion (not wedding related) that created a memorable experience for guests i.e. Invites, Theme, Venue, Decor, F&B, Entertainment and Performances.
Best Destination Wedding Award for creating the best destination wedding experience (theme, invitations, venues, decorations, logistics, entertainment, etc.) to suit the clients needs.
Best Decor Design for a Wedding or Social Event Award for an exceptional decor for an event, wedding or any other occasion.
Best Entertainment Design and Execution for a Wedding/Social Event Award for the best Entertainment design for the wedding or a Social Event
Category Category Description
Best Ceremony for Sports For events - opening or closing ceremony - for a sports event only
Best Activation in Sports (Client/Team/Tournament) For activation programs created for a sports team in a league or otherwise. The activation program may include multiple elements of experiential and digital.
Best Execution of a Sports Event For sports events that have been executed end-to-end by one event management agency/consortium
Category Category Description
Best New IP - Event or Activation For new, recurring, unique or innovative IPs that are promising and were created and executed post 1st April 2016 for the first time. In addition, the event / activation IP must have been executed a minimum of 2 separate times. The event / activation must be an intellectual property which is wholly or partly owned by the agency. Proof of ownership must be provided (E.g. trademark certification / registration). The nature and purpose of the IP may be either business-to-consumer or business-to-business.
Best IP - Event or Activation For recurring event/activation IPs that are popular, engaging, sustainable and must have been created and executed for the first time prior to 31st March 2016. The IP must be owned partially or wholly by the agency. Proof of ownership must be provided (E.g. trademark certification / registration). The nature and purpose of the IP may be either business-to-consumer or business-to-business.
Best Integrated Communication Program for an IP For integrated communication and marketing programs created for IPs owned partially or wholly by the agency. The communication may include advertising, PR, activation, digital or any other medium.
Category Category Description
Best use of Digital Marketing for an Event or Activation For digital marketing campaigns (across internet and mobile platforms) that created a buzz about an event or activation.
Best use of Technology for an Event or Activation For events where technology was creatively applied to suit the requirement of the event and used in an effective, innovative and relevant manner.
Best Social Media Amplification or Mobile Application for an Event or Activation For Social Media campaigns or Mobile applications created for an event or activation campaign creatively applied to amplify the event
Category Category Description
Best Event Management & Experiential Marketing Education Program For the educational institution or program designed and conducted specifically for the event management and experiential marketing domain. The length of such course or program should be a minimum of 1 year to be considered for this award.
Category Category Description
Best Safety Initiative in an Event or Activation
Best Case of Women Empowerment within EEMA Member companies

AWARD GUIDELINES

  • Only EEMA members and Clients from India can submit entries at EEMAX GLOBAL Awards 2018
  • Any International entity including agencies and clients from the events and experiential industry, can also submit their entry at the EEMAX Global Awards 2018
  • Sponsors of the EEMAX GLOBAL Awards 2018 will not be allowed to submit entries.

Category Member Client International
Award entry Rs.6785 Rs.10620 $150

The above fee is inclusive of GST

You will find the procedure and rules for submitting your entries for the EEMAX GLOBAL Awards 2018 in this section. If you have any additional questions or require any clarifications regarding the entry submission process or awards evaluation process, please contact Director General EEMA:

Mr. Gurmukh Singh gurmukh.singh@eemaindia.com | 9910032717

  1. Entries for the events and activations produced in the year 2017 - 18 i.e. 01 April 2017 - 31 March 2018 are eligible for being an entry.
  2. Applications for EEMAX Global Awards 2018 have to be done online at www.eemaxglobal.com - Kindly follow the registration process to sign up and create your account before starting the procedure of entries submission.
  3. More than one entry in an award category by a single entity is permitted. However, you will need to upload a separate form for each entry.
  4. All fields in the PROJECT INFORMATION FORM and CLIENT INFORMATION FORM need to be completed. Incomplete forms will not be considered.
  5. If you are applying in multiple categories you can make an aggregate payment for the multiple nominations online.
  6. Payment for all entries will be online - accordingly your invoice and receipt will also be generated.
  7. Please note that the member entries will only qualify if the members have no outstanding due against their membership fee. In case the membership fee is not paid then the entry will be disqualified and no refund will be made.
  8. Each award entry you submit must:
    • Have an A3 size storyboard (soft copy format). The storyboard can include photographs and information about the event/activation.
    • Be supported with an AV film presentation in MP4 format (wherever mandatory). Refer to the AV requirements section to confirm whether an AV is mandatory or optional for your relevant award category. The AV for your entry must not exceed 3 minutes and the file size should be less than 100mb. Kindly note: Award entries where the AV submission is not mandatory may still be accompanied by an AV if the agency chooses to do so. The AV must not exceed 3 minutes and the file size should be less than 100mb.
    • Ensure that the name of the event/activation agency should NOT appear anywhere in the award entry and collaterals (A3 Storyboard, AV film presentation, anywhere else on the entry). Not adhering to this could lead to disqualification of the award entry.
  9. We recommend that you also save a copy of your submitted forms with you for your records.
  10. Completed entries should be submitted by the end of the day on 10th April 2018
  11. The CLIENT APPROVAL PROCESS for the entries will be through the following process:
    • For each entry, the applicants will provide the details of the client (name, designation, company name & e-mail id)
    • Once you submit your client details for the respective entry, an automated mail will be sent to the client asking for approval for the particular entry
    • The mail sent to the client will be marked to the primary agency contact person & audit agency personnel.
    • The client will be asked to reply to that mail only whether they approve the entry or not. This reply will be considered as the requisite client approval for the entry
    • Applicants are advised to inform their clients beforehand about the receipt of these mails so that they reply at the earliest.
    • They can reply as and when they receive the mail. For each entry, a separate approval mail will be sent to the clients so they need to reply on all the mails that they receive
    • All the client approvals for the entries should come in by the last date for entry submission i.e. 10th April 2018
  12. We recommend that you also save a copy of your submitted forms with you for your records.
  13. Completed entries should be submitted by the end of the day on 10th April 2018
  14. The CLIENT APPROVAL PROCESS for the entries will be through the following process:
    • For each entry, the applicants will provide the details of the client (name, designation, company name & e-mail id)
    • Once you submit your client details for the respective entry, an automated mail will be sent to the client asking for approval for the particular entry
    • The mail sent to the client will be marked to the primary agency contact person & audit agency personnel.
    • The client will be asked to reply to that mail only whether they approve the entry or not. This reply will be considered as the requisite client approval for the entry
    • Applicants are advised to inform their clients beforehand about the receipt of these mails so that they reply at the earliest.
    • They can reply as and when they receive the mail. For each entry, a separate approval mail will be sent to the clients so they need to reply on all the mails that they receive
    • All the client approvals for the entries should come in by the last date for entry submission i.e. 10th April 2018
  15. The guidelines of how to prepare your A3 Storyboard are stated below:
    • The A3 storyboard has to be submitted in a soft copy format through the online application portal only. The file size of the storyboard soft copy should not exceed 10 MB.
    • The name of the participating agency should NOT appear anywhere in the A3 storyboard.
    • Please stick to the key points only and do not give unnecessary details
    • The font size should not be less than 12
    • Please use Times New Roman or Calibri fonts only
    • A SAMPLE storyboard with key sections that could be included is shared below for you:
  16. Indicative points to be included into each section of your storyboard:
    Element Description Mandatory Points Indicative Points
    Campaign details
    This is to give the jury an overview of the event / campaign
    • Name of the event / campaign
    • Time-span of the event / campaign (Whether recurring campaign or not)
    • Geographical spread of the event / campaign
    Background & Objectives
    This is to give the jury a brief idea about the event / campaign, its objectives and the target group
    • The purpose or objective of the event / campaign
    • The target audience for the event / campaign
    • The origin of / idea behind the event / campaign
    • Specific requirements or preferences of the client
    • Factors important for success of the event / campaign
    Strategy
    The jury will be looking for appropriateness, relevance and quality of strategic thinking
    What was the strategy?
    • How was it devised?
    • What was the rationale behind it?
    • How was the strategy suited to meet the client's objectives?
    Creative Concept & Innovation
    The jury will be looking for originality, creativity, impact of the concept and an ability to achieve the objectives
    The idea / innovation that was developed from concept to implementation Any related issues that were faced during development of the concept
    Execution & Planning
    The jury will be looking for the effectiveness on how the execution was carried out
    Method of execution of the event/activation and its relevance to the client's objectives
    Results
    The jury will be looking for the extent to which the objectives of the event / campaign were met
    Describe the success of the activation / event with client testimonials and quantifiable results
    Other Relevant Details Details that are required as per the award categories and key evaluation factors
  17. Please note the AV specifications for each award category
    • The size of the AV file to be uploaded along with the form should not exceed 100 MB
    • The duration of the AV should not exceed 3minutes (please keep the duration as low as possible).
    • The AV should ideally reflect the same details as provided in the A3 storyboard so as to ensure that there is a connect between the two
    • The name of the participating agency should NOT appear anywhere in the A3 storyboard.
    • Kindly view the table below to see if your entry requires the support of an AV or not:
      S.No. CATEGORY A/V Support
      EVENTS
      1 Best Signature Event Mandatory
      2 Best Public Event (Ticketed + Non-Ticketed) Mandatory
      3 Best Televised Event Mandatory
      4 Best Product or Service Launch Event Mandatory
      5 Best MICE Event Mandatory
      6 Best International Event Mandatory
      7 Best Internal Event or Activation Mandatory
      8 Best Event for the Government Mandatory
      9 Best CSR Event or Activation Initiative Mandatory
      10 Best Exhibition Space or Retail Display or Experience Centre Mandatory
      ACTIVATION
      11 Best Roadshow Activation Optional
      12 Best Mall or In-store Activation Optional
      13 Best Consumer Activation (Overall) Optional
      14 Best School or Youth Activation Optional
      15 Best Product Launch Activation Optional
      16 Best Dealer Activation Optional
      SOCIAL
      17 Best Wedding Mandatory
      18 Best Social Event other than Weddings Mandatory
      19 Best Destination Wedding Mandatory
      20 Best Decor Design for a Wedding or Social Event Mandatory
      21 Best Entertainment design and execution at a Wedding / social event Mandatory
      SPORTS
      22 Best Ceremony for Sports Mandatory
      23 Best Activation in Sports (Client/Team/Tournament) Optional
      24 Best Execution of a Sports Event Mandatory
      INTELLECTUAL PROPERTY (IP)
      25 Best New IP - Event or Activation Mandatory
      26 Best IP - Event or Activation Mandatory
      27 Best Integrated Communication Program for an IP Optional
      DIGITAL & TECHNOLOGY
      28 Best use of Digital Marketing for an Event or Activation Optional
      29 Best use of Technology in an Event or Activation Optional
      30 Best Social Media Amplification or Mobile Application for an Event or Activation Optional
      EDUCATION
      31 Best Event Management & Experiential Marketing Education Program Optional
      SPECIAL AWARDS
      32 Best Safety Initiative in an Event or Activation Mandatory
      33 Best Case of Women Empowerment within EEMA Member companies Optional

SUBMIT YOUR AWARD ENTRIES

Contact for any queries:

Mr. Gurmukh Singh (Director General EEMA) gurmukh.singh@eemaindia.com | 9910032717

What is the fee for each entry?

Category Member Client International
Award entry Rs.6785 Rs.10620 $150
SUBMIT YOUR ENTRIES

AWARDS PROCESS

The appointed auditors will validate each step of the winner-determination process. Awards Management Team will comprise the appointed auditors and the Select Committee who would not compete for the Awards this year.


STAGE 1:

Each entry submitted will be verified by the Awards Management Team to see if it meets the following submission criteria:

  • Client approval is in place
  • Payment for Membership and award entry is complete
  • Supporting material for the entry is in place - Storyboard, AV
  • No agency branding is there in any part of the entry submitted - any mention or indication of agency branding or identification could disqualify the entry
  • At the end of this stage the Awards Management Team will approve the entry for screening
  • All the approved entries for each category will be showcased on the Jury interface

STAGE 2:

View access of all approved entries will be given to the Screening Jury or Jury of Peers and the following process will unfold:

  • One EEMA NAC member, will be appointed as the Chairperson of the screening jury
  • The screening jury will comprise domain experts from among the EEMA National Executive Council, other EEMA Platinum members and external guests.
  • The screening jury will shortlist entries for each category
  • Screening jury sessions will be conducted in Delhi and Mumbai separately on a particular date after the closing date of entries
  • The screening jury scores and opinions of such jury members will be completely confidential
  • Only the shortlisted entries will make it to the next level of evaluation i.e. Jury of Experts.
  • The nominated work will be published on the EEMAX GLOBAL website.

STAGE 3:

The Jury of Experts (JE) will consist of a host of Indian and international professionals from the media, events, marketing and corporate world.

  • The JE names will be shared on the EEMAX Global website
  • Each JE will be given coded access to the shortlisted entries of the categories being judged by them
  • The JE final scores will reach the auditors directly

STAGE 4:

The final winners of GOLD, SILVER and BRONZE will be decided on the basis of scores received by the nominees from JE.

Download Award Guidelines
  • The appointed auditors, Ernst & Young, will manage the awards evaluation process.
  • The process will be overseen by the Awards Management committee which will include:
    • The EY team
    • The EEMAX GLOBAL Awards Select Committee.
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