Welcome! From the year 2009, EEMA has been instrumental in organizing the coming together of industry stakeholders at its annual premier award ceremony, The EEMAX GLOBAL Awards to recognise excellence in the event and experiential marketing space.

Everyone has a hidden agenda, wait to know ours!

The awards night is preceded by the EEMAX GLOBAL CONCLAVE. Both events will be held at the Sahara Star, Mumbai from 17-18 October 2016. The larger-than-life awards night will see the awarding of GOLD and SILVER awardees on stage.

View photos on Flickr


Please review the award categories and go through the guidelines and awards process carefully. Do also view the CHEAT FILM to help you submit your entries.

So let’s see what’s in store for you!

Cheatsheet Video

EEMAX Trophy

Category Description
Best Signature Event For events that are unique (not-repeated annually), an event that is a hallmark event or a landmark event. 
Best Public Event (Ticketed + Non-Ticketed) For events created for a large public audience. The event may have been ticketed or non-ticketed but must have attracted a minimum audience of 5000.
Best Product or Service Launch Event For events created specifically for the launch of a product or a service with a view to creating effective communication with the relevant TG and building the brand image of the product or service
Best Televised Event For events which are broadcast on television. Content, technology, TV production and impact are key parameters.
Best MICE Event For events, conferences & conventions held at a destination, which may be as a result of an incentive or rewards program, and may involve travel of the guests, hospitality, entertainment, engagement and return of the guests. The event location can be anywhere in the world.
Best International Event For events at an international location done by an event agency i.e. event done beyond existing national boundaries.
Best Internal Event For events created and executed by an agency for the purposes of internal communication to the employees of the organisation or client.
Best Event for the government For events created and executed for the government as the client. Among other reasons, such events may have been created and executed with the specific objective of promoting a country or state or city.
Best CSR Event or Activation Initiative For the best event or activation campaign created and executed in the CSR space for any client.
Best Exhibition Space or Retail Display or Experience Centre For space design and execution created for a specific purpose or brand or product at an exhibition of a retail display or an experience center for a similar purpose.
Category Description
Best Roadshow Activation For activations or campaigns conducted on the streets of rural or urban areas and involving the use of a vehicle to effectively communicate with the target audience.
Best Mall or In-store Activation For activations or campaigns conducted in a mall or retail outlets that effectively utilized the space, successfully engaged the target audience and benefitted the client’s product or brand.
Best Consumer Activation (Overall) For activations or campaigns that generate effective communication for a product or service by means of sampling or trial and / or builds a long term emotional connection between the brand and the customer.
Best School or Youth Activation For activations, activities, programs, stage shows, or competitions conducted in the premises of schools, colleges or any other premises with the youth as a target audience. The activation should be connected well with the theme of the product / brand / retail outlet and should utilize the available space effectively to engage children or youth, thereby having increased the sales and / or build the image of the product / service / brand.
Best Product Launch Activation For activation programs involving the announcement / inauguration / introduction of a new product / service and is effective in communicating with the relevant target group and building the image of the product / service or brand
Best Dealer Activation For activations conducted for dealers that was engaging, informative and useful to build relationships with the dealers and promote the image of the clients brand. (This category is not for dealer incentive or MICE events)
Category Description
Best Wedding For creating the best wedding experience (theme, invitations, venues, decorations, logistics, entertainment, etc.) to suit the client’s needs
Best Social Event other than Weddings For a private, non-corporate event organized to celebrate an occasion (not a wedding) that created a memorable experience for guests in the use of invites, theme, venue, decorations to the food, entertainment and performances
Best Destination Wedding For creating the best destination wedding experience (theme, invitations, venues, decorations, logistics, entertainment, etc.) to suit the client’s needs at a destination outside the couple’s domain cities anywhere in the world.
Best Décor Design for a Wedding or Social Event For designing and creating the best décor and design ambience for a private social event; the decor could be for a wedding or for any other occasion
Category Description
Best Ceremony for Sports For events - opening or closing ceremony - for a sports event only
Best Sports Team Activation For activation programs created for a sports team in a league or otherwise. The activation program may include multiple experiential and digital elements.
Best Execution of a Sports Event For sports events that have been executed end-to-end by one event management agency/consortium
Category Description
Best New IP - Event or Activation For new, recurring, unique or innovative IPs that are promising and were created and executed post 1st April 2014 for the first time. In addition, the event / activation IP must have been executed a minimum of 2 separate times. The event / activation must be an intellectual property which is wholly or partly owned by the agency. (Proof of ownership will need to be provided e.g. trademark certification / registration). The nature and purpose of the IP may be either business-to-consumer or business-to-business.
Best IP - Event or Activation For recurring event/activation IPs that are popular, engaging, sustainable and must have been created and executed for the first time prior to 31st March 2013. The IP must be owned partially or wholly by the agency. (Proof of ownership will need to be provided e.g. trademark certification / registration). The nature and purpose of the IP may be either business-to-consumer or business-to-business.
Best Integrated Communication Program for an IP For integrated communication and marketing programs created for IPs owned partially or wholly by the agency. The communication may include advertising, PR, activation, digital or any other medium.
Category Description
Best use of Digital Marketing for an Event or Activation For digital marketing campaigns (across the internet and mobile platforms) that created a buzz about an event or activation.
Best use of Technology for an Event or Activation For events where technology was creatively applied to suit the requirement of the event and used in an effective, innovative and relevant manner. 
Best Social Media Amplification or Mobile Application for an Event or Activation For social media campaigns or mobile applications created for an event or activation campaign creatively applied to amplify the event or activation message to a larger audience
Category Description
Best Event Management & Experiential Marketing Education Program For the educational institution or program designed and conducted specifically for the event management and experiential marketing domain. The length of the course or programs offered should be for a minimum of 1 year to be considered for this award.

International Jury

  • Vikram Sakhuja
  • Rishi Jaitly
  • Vijay Bhat
  • Rogier Van Der Heide

  • Sunil Tandon

  • Sumit Sawhney
  • Patrick Roubroeks

  • Santiago Corrada

  • Rohit Gopakumar

  • Sanjeev Handa
  • Nancy Frates

  • M.K.Anand


  • Amish Tripathi

  • Sudhanshu Vats

For the past 8 years EEMAX has represented the pinnacle of achievement in the events and experiential marketing space. Each year, more than 500 agencies battle it out for the honours.

Last year, the EEMAX awards went Global. And with this came the opportunity to look at the awards afresh. EEMA’s leadership was of the view that a new GLOBAL HONOUR should have for itself a new look and feel, an aspirational value that would enthuse Indian and global agencies alike. An international jury was enlisted, the international case studies were chosen and a new trophy was designed to capture the spirit of globalization. 

This new trophy was called the “E”.
  • GOLD & SILVER trophies will be awarded on stage during the awards night.
  • Noteworthy entries in each category will be awarded Certificates, which will be handed over to awardees post the completion of the awards night.
  • Additional copies of a trophy won by your team/you can be sourced from the EEMA office by writing to Sunil Mehra at sunil.mehra@eemaindia.com
  • All trophy copies can be ordered by paying a fee of INR 5000 + courier charges (which will be shared with you on a one-on-one basis depending on the location of delivery).
  • The delivery of additional trophies could take up to 4 weeks
  • Cheque/Demand Draft - You may courier your cheque/DD along with the registration form to the above given address.
  • NEFT/Bank Transfer Please find the necessary bank details below. Once done please send us your registration form with a copy of the bank advice to eemaaccounts@rashientertainment.com

    Company Name – Event & Entertainment Management Association
    Nature of A/c - Saving
    Bank A/c No - 268010100159562
    Bank Name - Axis Bank Ltd.
    Branch - Greater Kailash - II, New Delhi - 110048
    IFS Code - UTIB0000268


    Contact for any queries:

    Ms. Priya Sharma Shaikh priya@eemaindia.com | +919820135977
    Mr. Sunil Mehra sunil.mehra@eemaindia.com | +919811366847


    Category Member International
    Early bird offer for award entry (till 20 Sept 2016) Rs.5750Closed $100Closed
    Award Entry Submissions 20 – 30 Sept 2016 Rs.7475Closed $150Closed
  • You will experience some of the finest Indian and global speakers
  • You will get to learn from some inspiring case studies from across the globe
  • You will connect with the Indian creative diaspora and have the opportunity to build future partnerships on incoming or outbound work
  • You will get to experience the Indian culture, art and design first hand
  • With over 87 awards across 29 categories there is a great chance for you to win acknowledgement of your work

  • Please click the button below to start registering your entries. Kindly also note the following
  • Register yourself on the given form for your log in and password. This is a one-time process.
  • You will receive a mail which will activate your log in.
  • Once you log in, you will reach your entries main page, you can click on the add new entry button to submit each entry.
  • Please note that you must fill all the 4 tabs for each entry to complete it.
  • You can submit as many entries as you want and the dashboard will show you the status.
  • Please remember to upload your storyboards and AV files on the supporting documents tab.
  • You can see the summary of your entries by going to Edit Entry Tab.


    Sahara Star, Vile Parle East, Mumbai

    We recommend that all EEMA members, participants, speakers, nominees and their
    guests should stay at the Sahara Star, Mumbai, India during the EEMAX GLOBAL Conclave & Awards 2016.
    Please make your reservations at the earliest, ideally by 5 October 2016. Please note, bookings
    are on a first come first served basis and are subject to vailability.

  • Please download the DOC file titled ‘EEMAX GLOBAL Hotel Booking Form’ provided below
  • Complete the form with all the requested details in capital letters
  • Scan the completed form and email it to : reservations@saharastar.com
  • For processing the reservation at the Sahara Star, you have to specify the group code in your email, for the Sahara Star to block the room and to avoid any confusion. Please note the CODE - EEMAX, has to be mentioned in the email or in any form of communication.

    Room Category Indian Rupees Single / Double Occupancy
    Run of the house INR. 7000 all inclusive of taxes

    Please see below inclusions in your room package:

  • Accommodation
  • 02+02 bottles of mineral water in the accommodation per day.
  • Tea/coffee maker in the room
  • Complimentary airport transfers from T1 terminal Domestic Airport.
  • Please note that the check-in time is at 1400 hrs & check-out is at 1200 hrs.
  • Please note that the room rate is for Single/Double occupancy
  • Complimentary use of the gymnasium.
  • Wi-Fi @ 2 MBPS in the room.
  • Buffet Breakfast at the Coffee Shop (Earth plate)
  • Fruit basket in the room
  • Early Check in would be subject to availability.
  • The above tariff is on per room per night basis.
  • The above rates cannot be club with any other offer or promotion or any other activities
  • All the payment for the rooms shall be done by guest direct.
  • Extra consumption in rooms shall be paid by the guest direct.
  • All bookings will be confirmed and guaranteed upon receipt of valid credit card details only.
  • In case of no receipt of guest credit card details and in an event of a no-show, the same by default will be charged to the credit card.
  • We request you to declare the nationality of the guest at the time of room reservation and produce a valid photographic identification at the time of arrival.
  • Cancellation Policy is 48 Hours prior to the arrival date in order to avoid one night retention on room and taxes.
  • Please fill the credit card authorization form as attached and send it along with the scan copy of the credit card (Front & Back side) for any third party payment.
  • To contact the Sahara Star for any queries please note the contact details mentioned below:

    Contact person : Ms Swati Shivhare
    To know more visit Sahara Star Hotel, Mumbai
    Board Line : +91 022 39895000
    Fax Line : +91 022 39895001
    Direct Line : +91 022 39807100
    To know more visit Sahara Star Hotel, Mumbai

    More info about location

    Sahara Star

    Opp. Domestic Airport, Vile Parle East, Mumbai, Maharashtra 400099


    Inaugural Session06:00 PM to 8:00PM

    We start the Conclave with a celebrated speaker addressing you. Watch this space for more details.

    Welcome dinner by Sahara Star8:00 PM to 11:30PM

    Welcome dinner by the Sahara Star Hotel Live performance: Shafqat Amanat Ali.

    EEMAX GLOBAL Conclave10:00 AM to 06:00 PM

    The exciting agenda will be made public shortly. Watch this space for the details

    EEMAX GLOBAL Awards 20166:00 PM to 09:00 PM

    Celebration Evening9:00 PM to 11:00 PM

    Cocktails, dinner and celebrations.


    Lunch12.30 - 14.15
    Sahara Welcome16.00 - 17.00
    National Anthem17.00 - 17.05

    Voctronica (accapella)

    Inaugural Session17.05 - 18.00

    Sandeep Aggarwal, Visionary-Entrepreneur, Founder, ShopClues.com

    KEYNOTE ADDRESS: Creativity - Globalization begins here18.00 - 19.00

    Raju Hirani

    The Story Tellers19.00 - 20.00

    Women in Events. Moderated by Roshan Abbas

    Opening Entertainment20.00 onwards

    Arjun Kanungo + Voctronica

    Akriti Kakkar + ensemble

    National Anthem10.20 - 10.30

    Raaga Trippin' (accapella)

    Welcome to the EEMAGINARIUM10.30 - 10.50

    Sabbas Joseph, President EEMA

    INAUGURAL KEYNOTE: It's not what Brands Say that Matters; It's what Brands Do that Matters10.50 - 11.10

    Chris Weil, Chairman & CEO, Momentum Worldwide

    PANEL DISCUSSION: The Experience Industry: Learnings for the Future11.10 - 12.10

    Chris Weil, Chairman & CEO, Momentum Worldwide
    Michael Menezes, Chairman, Showtime
    Anurag Batra, Managing Director, Business World
    Sabbas Joseph, Founder-Director, Wizcraft International
    Harindra Singh, CMD, Percept Live
     Moderated by CNBC

    Prasoon Joshi, CEO, McCann World Group India

    Tea Break12.10 - 12.30

    Prime Time with the No.112.30 - 13.00

    Arnab Goswami, Managing Editor in Chief, Times Now & ET Now

    The story of Pro - Wrestling League13.00 - 13.30

    Karthikeya Sharma, Managing Director, Pro-Sportify & ITV Media Network

    Lunch13.30 - 14.30

    EEMAgination at Work14.30 - 15.00

    Rob from Sony Artists

    A look into the Future: Experiences in a Connected World. Technology, Infrastructure, Consumer engagement, emerging paradigms15.00 - 15.20

    Sudhanshu Vats, Group CEO, Viacom18 Media

    Digital: Making the Viral Go Round Panel Discussion15.20 - 16.10

    Sudhanshu Vats, Group CEO, Viacom18 Media
    Rishi Jaitly, CEO, Twitter
    Shreyansh Pandey, Creative Producer, The Viral Fever
    Ashish Patil, Vice-President, Yash Raj Films
    Tanmay Bhat, AIB
    Satyaraghavan, Head of Content, Youtube
     Moderated by CNBC

    CASE STUDY: The Survival Billboard16.10 - 17.00

    Luke Darcy, President, Momentum, UK

    EEMAX GLOBAL AWARDS18.00 - 21.00



    Presentation Ceremony & Entertainment

    Post Show Party



    • Chris Weil
    • Sudhanshu Vats
    • Sandeep Aggarwal
    • Rishi Jaitly
    • Luke D`Arcy
    • Gursimran Khamba
    • Vikas Agnihotri
    • Rajkumar Hirani
    • Josy Paul
    • Prasoon Joshi
    • CVL Srinivas
    • Anant Rangaswami